This post is part of a media project called SoCal Sports History 101: The Prime Numbers from 00 to 99 that Uniformly, Uniquely and Unapologetically Reveal The Narrative of Our Region’s Athletic Heritage. Pick a number, and consider the list of athletes attached to it. Who wore it best? Or, what’s the most compelling story linked to it? Any person, place or thing is in play with Southern California connections. Star power, transformational achievement, longevity, notoriety and quirkiness all factor in. Whatever leads to a lively discussion and interpretation.
The most obvious choices for No. 0:

Russell Westbrook: UCLA men’s basketball, Los Angeles Lakers and Los Angeles Clippers
Nick Young: Los Angeles Lakers
Orlando Woolridge: Los Angeles Lakers
The not-so-obvious choices for No. 0:
Kyle Kuzma: Los Angeles Lakers
Kobe Johnson: USC and UCLA basketball
Jamal Jarrett: USC football
Jack Flaherty: Los Angeles Dodgers
Al Oliver: Los Angeles Dodgers

The most interesting story for No. 0:
Russell Westbrook: UCLA basketball guard (2006-07 to 2007-08); Los Angeles Lakers guard (2021-22 to 2022-23); Los Angeles Clippers guard (2022-23 to 2023-24) via Leuzinger High of Lawndale
Southern California map pinpoints:
Hawthorne, Lawndale, Westwood, Los Angeles (Staples Center), Inglewood (Intuit Dome)
Reference books on the subject:
“Russell Westbrook: Style Drivers,” by Russell Westbrook, 2017

Russell Westbrook III has triple-double in his name. With it, a 6-foot-4 and 200-pound frame that accommodates a wardrobe that accentuates a 42 size chest, 32 size waist and 15 size shoe.
In 18 years of a Hall of Fame worthy career, Westbrook zeroed on his branding with form, fashion and affirmation. Wearing the No. 0 was part of the statement equation.
His style points came on and off the court. The ability to zhuzh up his apparel and appearance after a night when he created another moment with his teammates.

Gentlemen’s Quarterly could have been his handlers. It was almost part of its ritual to draw and quarter Westbrook’s style and substance with recurring cover stories. Readers were sold on:
GQ June 2015: “Russell Westbrook: Most Stylish Man Alive.”

GQ September 2016: “How To Dress Like Russell Westbrook.”
GQ October 2016: “17 Looks Only Russell Westbrook Could Pull Off.” Including the photo above.
GQ September 2017: “Why Russell Westbrook Won’t Wear Off-White Jordans On the Court.”
GQ March 2018: “Russell Westbrook’s Game Day Style Look Book.“
Other publications saw the value and did similar spreads:
Columbus Monthly Magazine 2015: “How NBA star Russell Westbrook is changing how men’s fashion works”
The New Yorker Magazine 2017: “Russell Westbrook May Not Love Talking to the Press, But His Clothes Speak Volumes“
As a regular New York Post Page Six magnet, Westbrook was also someone who never was someone to be disrespected.
If No. 0 is really an idea more than a number — as much as white is a real color — consider this a starting point, a blank canvas, where it’s Russ being Russ.
Continue reading “No. 0: Russell Westbrook”















