This is the latest post for an ongoing media project — SoCal Sports History 101: The Prime Numbers from 00 to 99 that Uniformly, Uniquely and Unapologetically Reveal The Narrative of Our Region’s Athletic Heritage. Pick a number and highlight an athlete — person, place or thing — most obviously connected to it by fame and fortune, someone who isn’t so obvious, and then take a deeper dive into the most interesting story tied to it. It’s a combination of star power, achievement, longevity, notoriety, and, above all, what makes that athlete so Southern California. Quirkiness and notoriety factor in. And it should open itself to more discussion and debate — which is what sports is best at doing.
The most obvious choices for No. 97:

= Joey Bosa, Los Angeles Chargers
= Jeremy Roenick, Los Angeles Kings
= Joe Beimel, Los Angeles Dodgers
The most interesting story for No. 97:
Joe Beimel, Los Angeles Dodgers relief pitcher (2006 to 2008)
Southern California map pinpoints:
Los Angeles (Dodger Stadium bullpen), Torrance
What a relief it was in 2008 — Joe Beimel bamboozled those in the burgeoning business of baseball bobbleheads, bringing it upon himself to rebrand his name, image and likeness to his liking.
As something of a left-over in a world of left-handed middle relievers, Beimel had found a place in the Los Angeles Dodgers bullpen during the 2006 and ’07 season primarily as the guy who could be called upon to bind up NL West rival Barry Bonds when he came to the plate in a key situation. With that, Beimel somehow converted an under-the-radar, cool surfer vibe into ceramic folk-lore status.
His faithful followers actually forced the Dodgers to make good on a promotional campaign promise and create a bobble replica of him — free, for those who bought a ticket to a promoted game. That’s what the people wanted. Allegedly.
With all due respect, did everyone respect the process by which this happened, and can still live with its consequences?
Nod yes if you are in the affirmative.
The context
Once upon a time, a kitschy paper-mache souvenir that represented the game’s innocence in the 1960s began showing up. It often had a generic cherub face with a disturbing grin that kids could put on their shelves and be haunted by as its head bounced up and down on coils, brandishing the team’s colors and uniform.
By the late 1990s, the nostalgic craze for baseball of yesteryear was ignited when the San Francisco Giants tested out a Willie Mays bobble figurine, and 35,000 were given away in a 1999 game.
The Dodgers, of course, couldn’t watch the giant promotional opportunity pass them by.

By 2001, the Dodgers ramped up their first offerings as a fan giveaway — Tommy Lasorda, Kirk Gibson and Fernando Valenzuela were the first three created. Dodgers broadcaster Vin Scully quipped the Gibson bobblehead looked more like actor Stacy Keach.
From there, the Dodgers and their China-made bobbleheads came as a steady flow. When they expanded to four giveaways in 2007, fans were allowed to pick one to create through an Internet vote. Catcher Russell Martin was the first “winner.”
In spring training of 2008, the team announced plans for bobblehead nights recognizing incoming manager Joe Torre and All-Star pitcher Takashi Saito. Now there were two spots up for grabs for the voters. The likely candidates were Matt Kemp and Andre Ethier. Maybe Nomar Garciaparra or newly acquired Andruw Jones. Clayton Kershaw was just a 20-year-old unproven rookie. Manny Ramirez wouldn’t barge into the spotlight until months later.
Beimel, a 6-foot-3, scruffy long-haired guy from Pennsylvania came into town a couple years earlier with baggy pants to go with a baggy uniform. Given No. 97, it was, at the time, the highest number ever used by a Dodger going back to the 1930s. Beimel said 97 represented the birth year of his son Drew, his first child.
Continue reading “No. 97: Joe Beimel”











